24 de Julio, 2007

Profesores del Departamento de Administración publican en una de las revistas de mayor impacto ISI

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The Journal of Business Research (JBR) es una de las revistas de mayor impacto ISI a nivel mundial en administración. Esta revista ha seleccionado para una edición especial dos artículos de 15, de los profesores del Departamento de Administración. El primer artículo es "Customer Retention and Price Matching: the AFPs Case" escrito por los profesores Pedro Hidalgo, Enrique Manzur, Sergio Olavarrieta y Pablo Farías. El segundo artículo es "The Role of Market-Oriented Culture, Knowledge-Related Resources, Reputational Assets on Superior performance: An Empirical Test in Latin America" escrito por los profesores Sergio Olavarrieta y Roberto Friedmann.

Description: The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.