Pablo Farías
- Assistant Professor
Doctor en Gestión y Administración de Empresas, Universidad de Valladolid, España.
Master in Finance , Universidad de Chile, Santiago, Chile.
Business Administration (Commercial Engineer), Universidad de Chile, Santiago.
Academic Training
Publications in Magazines with Editorial Committee
● 2024
(Forthcoming)
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Domestic tourism and the effects of behavioral changes, government-media trust and moderation of “maintenance of country image”: theoretical analysis
/ KYBERNETES -
● 2023
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Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform
/ Journal of Consumer Behaviour - Vol. 22, No. 4
● 2023
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Understanding online retail brand equity: a cross-cultural perspective
/ Journal of Services Marketing - Vol. 37, No. 4
● 2022
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Determinantes de la adopción de los comentarios en línea por parte de los usuarios: ¿Qué determinantes ha identificado la literatura?
/ Revista ANDA: Marcas y Marketing -
● 2022
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The impact of discount appeal of food ordering application on consumer satisfaction in Southeast Asia
/ Journal of Eastern European and Central Asian Research - Vol. 9, No. 6
● 2022
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A Stitch in Time Saves Nine: Nexus between Critical Delay Factors, Leadership Self-Efficacy, and Transnational Mega Construction Project Success
/ Sustainability - Vol. 14, No. 4
● 2022
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Fall Seven Times, Stand Up Eight: Linking Project Management Innovation, Project Governance, and High-Performance Work Practices to Project Success
/ Frontiers in Psychology - Vol. 13
● 2022
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The role of market and product category characteristics in local versus foreign language branding in Latin America
/ MANAGEMENT DECISION - Vol. 60, No. 5
● 2022
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Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19
/ Sustainability - Vol. 14, No. 3
● 2021
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Elementos locales y foráneos en el nombre de la marca de las marcas top en América Latina
/ Revista ANDA: Marcas y Marketing -
● 2021
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Can Post-Vaccine 'Vaxication' Rejuvenate Global Tourism? Nexus between COVID-19 Branded Destination Safety, Travel Shaming, Incentives and the Rise of Vaxication Travel
/ Sustainability - Vol. 13, No. 24
● 2021
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Sustainable or a butterfly effect in global tourism? Nexus of pandemic fatigue, covid-19-branded destination safety, travel stimulus incentives, and post-pandemic revenge travel
/ Sustainability - Vol. 13, No. 22
● 2021
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Shadow of your former self: Exploring project leaders’ post-failure behaviors (resilience, self-esteem and self-efficacy) in high-tech startup projects
/ Sustainability - Vol. 13, No. 12
● 2021
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An experimental evidence on public acceptance of genetically modified food through advertisement framing on health and environmental benefits, objective knowledge, and risk reduction
/ International Journal of Environmental Research and Public Health - Vol. 18, No. 10
● 2021
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Identifying the factors that affect the knowledge of mortgage loans' total cost
/ International Journal of Bank Marketing - Vol. 39, No. 1
● 2021
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The Local Aspect in the Successful Brands in Latin America: Empirical Evidence of Its Prevalence, the Role of Local and Global Companies, and Its Effect on Consumers
/ Sustainability - Vol. 13, No. 2
● 2020
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The Use of Fear versus Hope in Health Advertisements: The Moderating Role of Individual Characteristics on Subsequent Health Decisions in Chile
/ International Journal of Environmental Research and Public Health - Vol. 17, No. 23
● 2020
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Promoting the Absence of Pesticides through Product Labels: The Role of Showing a Specific Description of the Harmful Effects, Environmental Attitude, and Familiarity with Pesticides
/ Sustainability - Vol. 12, No. 21
● 2019
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Fortalecer la marca en los sitios web de tiendas por departamento de América Latina
/ Revista ANDA: Marcas y Marketing -
● 2019
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Determinants of knowledge of personal loans' total costs: How price consciousness, financial literacy, purchase recency and frequency work together
/ JOURNAL OF BUSINESS RESEARCH - Vol. 102
● 2019
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Nutrition Labeling Schemes and the Time and Effort of Consumer Processing
/ Sustainability - Vol. 11, No. 4
● 2019
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Family firms’ identity communication and consumers’ product involvement impact on consumer response
/ Psychology & Marketing - Vol. 36, No. 8
● 2019
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Determinants of the knowledge of the total cost of consumer loans
/ Academia-Revista Latinoamericana de Administracion - Vol. 32, No. 1
● 2018
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The effect of advergames, banners and user type on the attitude to brand and intention to purchase
/ RBGN-Revista Brasileira de Gestao de Negocios - Vol. 20, No. 2
● 2017
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Endowment Effect in Latin America: Experimental Evidence
/ Estudios de Administracion, Universidad de Chile - Vol. 24, No. 2
● 2017
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Identifying the factors that influence eWOM in SNSs: the case of Chile
/ International Journal of Advertising - Vol. 36, No. 6
● 2017
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Las preferencias del consumidor para el vino aplicando el método de máximas diferencias: El caso de Lima, Perú
/ Revista ANDA: Marcas y Marketing -
● 2017
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The Determinants of Knowledge of the Total Cost of Cash Advances
/ TRIMESTRE ECONOMICO - Vol. 84, No. 336
● 2017
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A new model for measuring salesperson lifetime value
/ JOURNAL OF BUSINESS & INDUSTRIAL MARKETING - Vol. 32, No. 2
● 2017
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Determinants of perceived and actual knowledge of commission paid by contributors in the pension funds industry
/ BRQ-Business Research Quarterly - Vol. 20, No. 1
● 2016
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Consumer preferences using the maximum difference method
/ RAE-Revista de Administracao de Empresas - Vol. 56, No. 2
● 2016
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Measurement and graphic representation of cultural distances between Latin American countries
/ Convergencia-Revista de Ciencias Sociales - Vol. 23, No. 70
● 2016
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Los determinantes del conocimiento del costo total de los avances en efectivo
/ Revista ANDA: Marcas y Marketing -
● 2016
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Las preferencias del consumidor usando el método de máximas diferencias
/ RAE-Revista de Administracao de Empresas - Vol. 56, No. 2
● 2015
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Segment disclosures under IFRS 8's management approach: has segment reporting improved?
/ REVISTA ESPAÑOLA DE FINANCIACIÓN Y CONTABILIDAD - Vol. 44, No. 2
● 2015
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Determinants of the success of global and local brands in latin america
/ RAE-Revista de Administracao de Empresas - Vol. 55, No. 5
● 2014
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Divulgación del valor en riesgo(VaR) previo a la crisis en el sector bancario español
/ Ad-minister : Revista escuela de administración - No. 25
● 2014
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Estrategias de Marketing utilizadas por las empresas Chilenas para incrementar el Valor de los Clientes
/ Cuadernos de Administración (UniValle) - Vol. 30, No. 51
● 2014
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Business group characteristics and firm operating performance: Evidence from Chile
/ Academia-Revista Latinoamericana de Administracion - Vol. 27, No. 2
● 2014
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Salesperson CLV orientation's effect on performance
/ JOURNAL OF BUSINESS RESEARCH - Vol. 67, No. 4
● 2013
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Store Price Promotion Strategies: An Empirical Study from Chile
/ Academia-Revista Latinoamericana de Administracion - Vol. 26, No. 3
● 2012
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AFP Innova: competing in a tender for new affiliates
/ Emerald Emerging Markets Case Studies - Vol. 2, No. 7
● 2012
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Comparative advertising effectiveness in Latin America: Evidence from Chile
/ INTERNATIONAL MARKETING REVIEW - Vol. 29, No. 3
● 2012
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Determinants of In-Store Price Knowledge for packaged products: An empirical study in a Chilean Hypermarket
/ JOURNAL OF BUSINESS RESEARCH - Vol. 65, No. 12
● 2011
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Store Brand and National Brand Promotions Attitudes Antecedents
/ JOURNAL OF BUSINESS RESEARCH - Vol. 64, No. 3
● 2009
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Desempeño operacional posterior a la IPO de las empresas chilenas / TRIMESTRE ECONOMICO - Vol. 76, No. 303
● 2009
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Endowment Effect ¿Ficción o realidad?
● 2008
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Un análisis a los atributos relevantes de los mercados de las pulgas para los compradores: Evidencia desde América Latina / Revista de Ciencias Sociales - Vol. 14, No. 3
● 2008
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Customer Retention and Price Matching: the AFPs case / Journal of Business Research - No. 6
● 2008
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Fidelizando a los compradores: proveedores v/s supermercadistas / Vol. 10, No. 4
● 2008
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Las Distancias Culturales son Estables a través de las Décadas / Vol. 10, No. 4
● 2007
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Cambios en las distancias culturales entre países: un análisis a las dimensiones culturales de Hofstede / Opcion - Vol. 23, No. 52
● 2007
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Similitudes y diferencias en las causas psicográficas de la lealtad a la marca de producto y la fidelidad al supermercado / Cuadernos de Administracion - Revista Javeriana - Vol. 20, No. 33
● 2007
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La Cultura Nacional y Su Impacto en los Negocios: El Caso Chileno / Estudios Gerenciales - Vol. 23, No. 105
● 2007
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Cuantificación de las distancias culturales entre países: Un análisis de Latinoamérica / Cuadernos de Administracion - Revista Javeriana - Vol. 20, No. 33
● 2007
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La Efectividad de la intensidad de la Comparación y el tipo de anunciante en la publicidad / Vol. 9
● 2007
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Determinantes de la compra de marcas privadas / Revista de Ciencias Sociales - Vol. 13, No. 2
● 2006
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Marcas Privadas y la Copia en el Etiquetado a las Marcas Nacionales / HITOS DE CIENCIAS ECONOMICO ADMINISTRATIVAS - Vol. 12, No. 32
● 2006
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Riesgo Percibido y la Actitud hacia las Marcas Privadas. Percived risk and attitudes toward private labels / Academia-Revista Latinoamericana de Administracion - No. 37
● 2006
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Analizando la Compra de Marcas Privadas: Evidencia Empírica desde Chile / Estudios Gerenciales - Vol. 22, No. 101
● 2005
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Efecto de las características psicográficas en la intención de compra de marcas privadas en Chile / Estudios de Administracion, Universidad de Chile - Vol. 12, No. 2
Book Chapters
Academic/Professional meeting Proceedings
● 2016
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Endowment Effect in Latin America: Empirical Evidence and Implications
● 2010
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In-Store Price Knowledge of Hypermarket Shoppers
● 2008
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Retailers Price Promotion Strategies
● 2007
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Operating Performance of Business Groups: Evidence from Chile
● 2006
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Riesgo Percibido y la Actitud con respecto a las Marcas Privadas
Columna de Opinión
Academic/Professional meeting Presentations
● 2016
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Los determinantes del conocimiento del costo total de los avances en efectivo
● 2016
/
Determinants of knowledge of the total cost of personal loans
● 2016
/
Determinants of perceived and actual knowledge of personal loan´s total cost
● 2016
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The impact of online hotel reviews on consumers responses: An examination across genders in a collectivistic country
● 2016
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Determinants of Travelers´adoption of information from online reviews
● 2016
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Identifying drivers of actual and perceived knowledge of mortgage loan´s total cost
● 2015
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The impact of online hotel reviews on consumer responses: An examination across genders in a collectivistic country
● 2015
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Determinants of Price knowlegde for financial products: The AFPs case
● 2014
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Does puffery deceive in Chile
● 2014
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The effectiveness of environmental information in Latin America: Evidence from Chile
● 2014
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La efectividad de la publicidad oposicional
● 2014
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Use of Facebook and the Formation and Maintenance of Social Capital: Evidence from Latin America
● 2014
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¿Cómo las grandes marcas obtienen información para personalizar las comunicaciones de marketing?: un análisis de contenido del proceso de registro en los sitios web.
● 2014
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Publicitar en Internet: ¿Banners o Advergames?
● 2011
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Can Comparative Advertsing Be Effective in Chile
Competitive Research Awards Received
● 2020
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Communicating family identity through the web to improve consumer attention, brand attitude, and purchase intention
Cases Studies (Editorial)
● 2014
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CASEN survey: statistical and methodological misleads in key public policy in Chile
/ Vol. 4, No. 7
● 2014
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Alianza: Pricing to Enter the Pension Industry
/ Vol. 4, No. 4
Competitive Research Awards Received
● 2013
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Determinants of price knowledge for financial products
/ No. 11.130.614